IONIQ 5 Design Story
Heralding a new era for EV design
The new IONIQ 5 is the evocative icon that defines Hyundai’s Design DNA. By evoking the daring attitude of Hyundai Pony, which is the company’s first production car. IONIQ 5 highlights Hyundai’s 45-year journey to become a part of the customer’s lifestyles, creating a common thread from past to present and future.
Parametric Pixel, Visual identity of IONIQ 5
The interplay of Parametric Pixels represents the visual identity of the IONIQ 5. It’s unique exterior design is characterized by clean and sharp lines, creating a sleek and sophisticated look. In addition, Hyundai’s designers integrated cutting-edge Parametric Pixel lights on both front and rear.